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| The future of tech seems to have arrived sooner than we expected! Some of this has helped us keep working, while other tech, such as augmented reality (AR) and 5G, will play a key role in in the future of media and creative advertising. Check out these articles on what future looks like and let us know what you think using the feedback button at the end of this email. |
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Five Advertising Trends for 2020 from Australasia's Top Creatives
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| From AR in Teams and Zoom, to Deep Fakes coming out of the shadows, these five trends posted in December 2019 seem as relevant now as then. |
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New Tech Could be the Key to Reopening Workplaces Safely
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| What tech will we be using when we return to the office? This short video gives you a summary of the tech that we’re predicting may become commonplace around our office buildings as we find our way back. |
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Beyond the Conspiracies: We Need to Talk About 5G
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| 5G is a major step change in mobile broadband, leapfrogging home cable connections in terms of speed and response rates. Not only will 5G accelerate AR and VR, retail and sporting experiences, but also everything from the internet of things to ambulance response capabilities. But we’re not there yet. |
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Is Virtual Shopping the Future of Retail?
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| With non-essential shops in the UK reopening, what's the near-future shopping experience going to be like? Wearing gloves, masks and having to wait while the other shopper puts that jacket back on the hanger? Will virtual shopping complement, supplement or replace some high street stores? |
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